Urban Most Awesome Dad

Chapter 319: Chapter 319 Charity Promotion Video_1

The third crisis of unfair competition was actually easier to resolve. Xu Yixue thought for a moment, found a contact on her phone, and dialed the number.

This person was Luo Yongtai, whom Xu Yixue had met at the charity auction for the “Heart of the Ocean” necklace, previously invited by Qin Haowen. At that event, Xu Yixue got to know Luo Yongtai, the chairman of the Zhonghai City Charity Association.

At that time, Luo Yongtai had been snubbed by a crowd of second and third-tier celebrities when he wanted to shoot a charity promotional video for education in the mountain areas. However, this turn of events led him to meet Xu Yixue, who was not an artist, but indeed a caring individual who owned a media company.

Xu Yixue had then decided with Luo Yongtai that they would make the charity promotional video, and out of all the artistes at Xinghai Media, Luo Yongtai hadn’t taken a liking to any, insisting that Xu Yixue personally participate in the shooting.

Xu Yixue had hesitated at first because she did not want to be too involved in activities related to artists due to being the boss. But after Luo Yongtai’s repeated pleas, Xu Yixue agreed to his request and decided to personally shoot the educational fundraising film for the education of children in mountain areas.

In Xu Yixue’s subsequent plan, after shooting the promotional video, she also wanted to leverage its popularity to establish a foundation dedicated to serving the education of children in mountain areas, helping more underprivileged children without access to education to enjoy educational resources.

Xu Yixue had previously tried out in front of the camera briefly in Xinghai Media’s studio, embodying the image of a mountain village teacher, she had recorded a short video.

The initial plan was to use this short video as the kickoff for the promotional ceremony of the public service announcement. However, it seemed that now it had to be brought out ahead of schedule.

The call was quickly answered, and Luo Yongtai’s voice came through from the other end.

“Hello, President Xu?”

“Chairman Luo, this is Xu Yixue. I have a very urgent matter to discuss with you today and I hope you can help me with it.”

“Please tell me, President Xu. As long as I, Luo Yongtai, can help, I will certainly not refuse!” Luo Yongtai said firmly.

At the charity auction, Luo Yongtai had encountered many people, but nearly none showed interest in charity; most were there just to ride on the event’s coattails. Many stars, once they heard that there was no pay for shooting the charity PSA, almost immediately declined Luo Yongtai’s offer.

What Luo Yongtai hadn’t expected was that Xu Yixue, the owner of a media company, was quite enthusiastic about public welfare and charity work. She rapidly reached a cooperation agreement with Luo Yongtai, not only eschewing financial aid from the charity association but also having Xinghai Media take charge, and even Xu Yixue herself, upon Luo Yongtai’s earnest plea, agreed to star in the public service announcement personally. For Luo Yongtai, who had been rejected many times, the gratitude he felt for Xu Yixue was simply beyond words.

Now that Xu Yixue needed Luo Yongtai’s help, he agreed immediately without a second thought.

Luo Yongtai’s readiness to help was not because Xu Yixue was the president of Xinghai Media, nor because she was an extraordinarily beautiful woman, but because he was moved by Xu Yixue’s kindhearted nature.

“Chairman Luo, our company has encountered some public relations crises, so I would like to release the news about our charity video in advance. When the time comes, I hope your Zhonghai City Charity Association can stand behind Xinghai Media and firmly support us. As long as Xinghai Media has a breath left, I will definitely complete the charity video!” Xu Yixue spoke to Luo Yongtai with equal determination.

“Ms. Xu, rest assured, where else can one find a corporation as conscientious as Xinghai Media or an entrepreneur as responsible as you? I, Luo Yongtai, have the utmost admiration for your character, and I will make every effort to help Xinghai Media escape the influence of negative public opinion!” Luo Yongtai was somewhat excited, but Xu Yixue could tell that his words were heartfelt.

“Then I must thank Chairman Luo. I’ve already produced a short video about teachers in mountainous areas at our company’s studio, and I hope that when the time comes, it can be released through the official account of the Zhonghai City Charity Association. Besides, we can also make our plans for the charity video public. I believe that the majority of people are still conscientious and will surely support us.”

“Alright, Ms. Xu, please be assured, I will carry out your request to the letter!” Luo Yongtai promised assertively.

“Good, I will arrange for staff to send you the videos, posters, and copy. Around nine o’clock today, I’ll contact you, and then we can disclose to the public together.”

“Good, I’ll wait for your message.”

Xu Yixue hung up the phone and finally let out a slow sigh of relief.

Unfair competition—this issue could be big or small. In Xu Yixue’s plan, it was a matter of ‘the more one tries to clarify, the worse it gets’. Every company has such issues, but none can speak of them openly.

To solve this problem is actually quite simple: just use another piece of even more significant news to drown out the current one.

The charity video project in partnership with the Zhonghai City Charity Association is exactly the card that can maximize the positive image of Xinghai Media.

Once the news of the charity video breaks, it is estimated that many people will be captivated by the video; as for the voices alleging unfair competition by Xinghai Media, although they will still exist, they will gradually grow weaker amidst various arguments.

All that Xu Yixue is doing now is to salvage the overall image of Xinghai Media. As long as Xinghai Media can present a positive image to the netizens, bring hopeful profits to investors, and address its internal issues openly and uprightly, then Xinghai Media is a company that dares to face its own problems—it still carries considerable investment value.

Many opportunistic investors and stock traders will continue to watch and wait; as long as they gain valuable breathing space, the financial pressure on Ye Xiaoning in the stock market will be greatly reduced.

Other financial firms and speculators shorting Xinghai Media’s stock, seeing that it cannot be brought down quickly and that there’s no profit in it, will only beat a hasty retreat, unwilling to grapple with Xinghai Media to the bitter end.

After all, they’re here to make money, not to risk their lives. Anyone can kick a dog when it’s down, but kicking a Tibetan mastiff requires guts that most people don’t have. And even if someone has the courage, a person with a normal IQ wouldn’t do it.

It’s almost eight o’clock now. The time given by Lisa is that Heishui Corporation will disclose negative information about Xinghai Media at ten o’clock. Therefore, Xu Yixue’s plan is to act first and reveal her counterattack at nine o’clock.