Chapter 12: Apricot Blossom Wine Cup Poetry Conference
I have to say that Tong Nian is very efficient in handling affairs. After two days, he delivered a whole two carriages of spices, including agarwood, wisteria, styrax, and tulips, no less than a dozen kinds of spices.
The production of perfume is still in the confidential stage. Tong Nian wanted to go into the workshop to find out, but was stopped by Sima Tu. Everyone is familiar with each other, and the principle must be adhered to.
With spices, the production of perfume was put on the agenda. For this reason, Li Yin personally went to the battle to guide and taught the knowledge of modern perfume production to several servants in charge of perfume production, but the result disappointed him. Li Yin couldn't understand, but he had no choice but to do it himself.
It was impractical to produce modern perfumes in the Tang Dynasty, and Li Yin didn't plan to reach such a high level. He was satisfied when he came out of the cottage.
Dividing various spices into categories, Li Yin used different methods to extract the essence of these spices—essence, and one kind of substance must be used in the process of extracting these essences, that is, alcohol. For this reason, Li Yin asked his servants to distill out A high concentration of alcohol is used to extract the essence.
For several days in a row, Li Yin either stayed in the workshop, or went back to modern times to look up information, and finally produced the first bottle of perfume in the Tang Dynasty.
"Your Highness, what name should I give this perfume?"
In the past few days, Tong Nian's legs have been broken. Although he understands that this is a high-risk investment and may lose everything, he still holds a glimmer of hope. It was not until today that his heart was relieved, and then he began to ecstasy , he is about to get rich.
Li Yan whetted Tong Nian's appetite for a few days, so he gave him the perfume. This guy is also very business-minded. After trying it out, he understood that it would be a huge source of money.
"What's the name?" Li Yin pondered for a moment, the first bottle of perfume in the Tang Dynasty should be given a famous name, "I think it should be called 'Fairy Sanhua'." Li Yin made the decision.
"Fairy scattered flowers?" Tong Nian gave a thumbs up, "Your Highness is really talented, such a noble and elegant name, the little old man can't think of it even if he wants to..." Instinctively began to flatter.
Li Yin interrupted him: "This is just a test product, just to make you feel at ease. It will take a while for mass production. Take advantage of this time to research the market and set a rough price for this perfume."
"Researching the market?" Tong Nian felt that his IQ was a little anxious, and felt that he couldn't keep up with Li Yin's rhythm when talking with him.
"Researching the market is to investigate the approximate demand for some perfumes and the buyers, as well as the prices of some similar products. Knowing the enemy and yourself can win every battle, right?"
Tong Nian nodded, although he still didn't quite understand.
The perfume was successfully made, and Li Yin's time was free again. Several servants were able to complete the perfume production independently, so he didn't need to do it himself.
Ever since Li Shimin drank the baijiu that Li Yin took, drinking other wines was boring. The next day, he sent someone to Li Yin's house to bring a jar of baijiu back. The heartbroken Li Yin did not fall asleep in the middle of the night. He was thinking about how to charge Li Shimin, although he knew that it might be basically zero.
Working overtime day and night, the baijiu stored in the palace has reached an objective amount, accumulated to about 100 altars, Li Yin thought it was time to sell.
It's just that when he thought about it, the smell of wine was also afraid of deep alleys. Except for Li Shimin's approval of the baijiu he produced, no one else knew about it. If it was suddenly sold, the sales would definitely be slow. He had to think of a way to quickly build up the reputation of baijiu. .
After thinking about it, Li Yin had a flash of inspiration. Starting a brand in modern society is nothing more than advertising bombing and event promotion. There was no TV in the Tang Dynasty, so advertising is needless to say, but events can still be organized by themselves, and this era is most attractive to literati The activities of scholars are nothing more than cooking wine and discussing poetry, and Qujiang is undoubtedly the most suitable place to hold such activities, so Chang'an City is not peaceful again...
A certain restaurant in Chang’an City
"Brother Tang!"
"Brother Du!"
"I heard that brother Tang has recently retreated and studied poetry and books, but for His Royal Highness Liang Wang, hold Chang'an's first Xinghua Wine Cup Poetry Conference at the shore of Qujiang Lake?"
"Brother Du misunderstood, I just felt the cold and rested at home for a few days, but Brother Du kept writing every day. It seems that the prize money of this competition is bound to be won!"
"Brother Tang misunderstood, I picked up this book on the side of the road, people these days like to throw things around..."
The two looked at each other, and a spark burst between them.
Prince Liang's mansion, Cheng Huailiang, Lu Boyan, Xiao Rui, and all the unworthy children gathered around Li Yin to ask questions. The topic was nothing more than Li Yin's poem-chanting conference. In the past few days, Li Yin asked the servants of the prince's mansion to publicize it everywhere in Chang'an City. , the effect is still good, from the fact that these guys came to the palace, it can be seen that many people know about this matter.
"Your Highness, how can such an event forget us, we are willing to support His Highness!" This is Xiao Rui.
"That is, with me, Cheng Huailiang, no one dares to make trouble!"
"How can the poetry chanting conference lose us talented people!" Lu Boyan had no self-knowledge, with a heartbroken look.
"..."
Li Yin knew that these guys must be indispensable for this matter, so he simply used waste. Now that the palace is seriously short of manpower, it is not bad to use these people as free labor.
Li Yin spent a lot of money in holding this event. He prepared 300 taels for the prize of the competition, 150 taels for the first place, 100 taels for the second place, and 50 taels for the third place. The reason for the gathering of responders to this event is that it is definitely an opportunity to gain both fame and fortune for those sour scholars who only read sage books all day long and have no income at all.
Cheng Huailiang and others were simply assigned their respective jobs, and the few full-time idlers went to work on their own. Among them, Lu Boyan went straight to Lichun Courtyard when he left the palace. Invite a few more famous singers.
"Yo, Mr. Lu, you are here, please come inside, Xiao Hong, Mr. Lu is here to see you!" Lu Boyan is also a frequent visitor in Lichun Courtyard, and Xiaohong is his concubine in Lichun Courtyard. Every time he comes, Almost all came to look for her, bustard saw Lu Boyan coming in, thought it was still the same as before.
Lu Boyan waved his hand, serious, "Stop barking, I have business to do today, do you know about the Apricot Blossom Cup Poetry Competition held by His Royal Highness King Liang?"
Bustard said strangely: "I heard that I heard it, but my place is a place of fireworks, so it can't be compared with the poetry competition!"
"It's still not possible for you to hang it up. Your Highness asked me to be responsible for selecting a few singers to add to the fun of the conference. I thought that such an opportunity should not be taken advantage of by others!"
The bustard smiled obsequiously, winking wildly, "It's still Mr. Lu who knows that he loves the slave's family and wants to win business for the slave's family. I'll ask someone to prepare."
Cheng Huailiang and Xiao Rui were not idle either, one went to Qujiang to set up the venue, and the other stayed in the palace as a coolie. Of course, this coolie was Cheng Huailiang, who was tall and tall, and at this moment, he was moving the wine in the wine shop one by one. Li Yin didn't let him suffer, he gave him a jug of wine, and he was so happy that he couldn't close his mouth. Li Yin told him that besides Li Shimin, he was the second person to drink this kind of wine, and the other was Li Yin himself. .